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18.02.2009 yet another Nikitskiy Scientist and Businessmen Club sitting took place. The topic of the meeting was ‘Non-economical factors of the world crisis’. The following article is an extended version of the report made by the Capital of the Country editor-in-chief at the meeting.

This article will focus on how different approaches and theories apply to reading media texts and advertising campaigns in particular. Deciphering the terms Ideology and Mythology and their application would be the main aim of this work.

The conducted researches convincingly deny the ordinary thesis that in modern conditions is not the career doesn’t take great importance for a Russian researcher. The major factor that pushing out scientists from a science is the absence of career opportunities

In the conditions, when there are no new institutes capable of launching competitive processes, while there still are remnants of hi-tech economy, it’s necessary to build up the sector of state corporations. Otherwise, any economic crisis, however insignificant, can do away with Russian economy for good.

Judging from the demands of the market, Rosnanotech is necessary for Russia. But there are serious arguments against the advent of such an economic structure to the Russian economy

The key state corporations of Russia are unable to solve the task they are facing and more and more deviate to ineffective economic and investment strategies.

The business environment which has settled down in today’s Russia is prohibitive for the creation of a full-size corporate sector on a private basis. However, the necessity for powerful corporations still remains. Therefore the free niche is being taken by the state which is building up its own corporate sector.